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Posted: Wednesday, August 30, 2017 11:20 AM

Responsible for the design and delivery of marketing communications activity, including web content, lead generation, direct marketing, advertising, trade shows and all other promotional activity in BSI Canada. Responsibilities include supporting theMarketing Manager and Commercial Director with the development of a marketing communications strategy and coordinating key marketing interactions in BSI Canada. Reports to the Marketing Manager, BSI Canada. Essential Responsibilities:Plan and develop marketing campaigns for BSI products and services to position them in the market.Generate sufficient high quality gross leads and coordinate the qualification process to generate sufficient quotable opportunities to support the Canada sales teams.Develop marketing strategies and messages.Coordinate and manage regular monthly reports for Marketing team using , tracking of Marketo Analytics and Google AnalyticsUpdate as requiredExecute and monitor the effectiveness of each activity.Support Marketing Manager with marketing communications, including coordination of case studies, white papers and product sheets and posting them on the corporate website.Ensure appropriate localisation, coordination and distribution of new marketing collateral materials, in order to support the sales teams.Participate at client events and trade shows across CanadaManage and implement trade shows, business forums, and other customer facing eventsSupport the development of, and marketing of client webinars.Create, develop and issue customer newsletter.Oversees the development and production of the bi:annual Public Training Catalogue, working with outside printers, designers, and mail house.Other projects as assigned by the Marketing Manager, with the goal of aligning with corporate marketing strategies. This great opportunity for an ambitious professional to gain visibility within the organization. We seek someone who meets all of the following criteria:Can deliver and strive for superior performance, and who can achieve challenging objectivesAre proactive with people and can lead by exampleCan demonstrate passion for the business and can inspire othersHave integrity, ensuring that business is conducted in an ethical mannerHave commercial focus, understanding customersA? needs and adding valueB.A. / B.S. in Marketing or equivalent experienceMinimum 2 years in MarketingMinimum of one year working in eCommerceMinimum of 2 years Web marketing experienceSocial media experienceKnowledge of Google PPC and Google Analytics (SEM and SEO)Experience using and developing reports with , Marketo (or another Marketing Automation tool), Web Content Management software preferredOur ambition is to be recognized and valued globally as a best:in:class company; a client:driven, efficiently:run, growing business. BSI has come a long way since being founded in 1901. Today, weA?re a global business services organization, respected world over for the development of standards; assessment of management systems; testing and certification of products and services; providing software solutions; and the delivery of training courses. We offer diverse career paths from auditing to sales, product development to finance, and from IT to marketing. With Over 3,300 employeesA? working with over 80,000 clients in 172 countries it means that career opportunities are vast. BSI challenges mediocrity and complacency to help embed excellence into the way people and products work. That means showing businesses how to improve performance, reduce risk and achieve sustainable growth. Our Vision: A?Making excellence a habitA? , it describes our way forward and our aspiration each day.Our Mission: A?To help organizations embed excellenceA? , and states our shared purpose.Our Values: A?Integrity : Continual improvement : InclusivityA? , guide us in the way we work and help us deliver our Vision and Mission. What we offer: BSI offers a competitive salary, group:sponsored health and dental, short:term and long:t

Source: https://www.tiptopjob.com/jobs/71439786_job.asp?source=backpage


• Location: Northern Virginia

• Post ID: 36806058 nova
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