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Posted: Tuesday, January 16, 2018 6:57 AM

Job Description:/h3:
Our Ecommerce Manager lives in Amazon Seller Central, Shopify, Walmart, Jet, Ebay and all other online channels where our customer desire to purchase our products.
He/she is responsible for ensuring the smooth operation and management of all aspects of running the online channels (with the exception of customer service), including the following:
Listing Monitoring (monitor, analyze, report on KPIs)
:Weekly sessions and conversion rates
:Monitor keyword rankings using software (e.g. Sellics)
:Review monitoring and management
:Marketplace monitoring: identifying new competitors, tracking existing competitors market changes
:Monitor customer returns/refund rates
:Monitors and deals with any listings changes or hijackers
:Identify new keyword opportunities
:Monitor keyword rankings and maintain those rankings through appropriate actions e.g. blasts or other promotions
:Manage product promotions and track coupon codes
:Planning and scheduling Lightning Deals
:Planning and scheduling Amazon Giveaways
:Planning and scheduling blast service promotions e.g ZonBlast, Viral Launch
:Running cross promotions on product detail pages
:Planning and scheduling LaunchPad software promos
:Amazon PPC
:Basic campaign creation and
:Create Automatic and Manual Campaigns for new products
:Weekly optimization using PPC Entourage Software
:Weekly campaign expansion using PPC Entourage Software
:Completion of monthly Best Deals Calendar
:Completion of monthly Marketing Calendar
Buyer Email Follow up Sequence and Review Management
:Create customer follow up emails to ensure a positive customer experience
:Implement, manage and optimize customer follow:up sequence with email service provider software, e.g. MerchBee, Overgrowth
:Design and maintain a review management system which strives for a 4.5 star or better rating on all products
:Manage email follow up sequence and ensure it is working to get reviews, e.g. split test emails to increase open rate/review rate
Amazon Seller Central
:Open and/or respond to Seller Central cases to address and resolve any issues that arise, e.g. product suppression
:Report hijackers
:Report IP infringement
:Manage Brand Registry
:Manage Brand gating
:Work with flat files when necessary
Product Listing creation, management, and optimization for by Channel:
:Keyword research
:Content and copywriting
:Amazon title optimized with most relevant keywords
:Customer research and avatar identification and analysis
:Identification of the problem, e.g. research customer reviews for memorable phrases, what the customer is trying to solve by purchasing our product, pains, and frustrations
:Major competitor product analysis including product issues and criticisms
:Identification of competitor value proposition, marketing messages, and promises
:Identification of primary calls to action
:Product Bullets optimized with product benefits and features
:Product Description
:A+ (Enhanced Marketing Content) Detail Page Creation
:Identification of required product imagery for optimal conversions
:Uploading videos to product detail page (via Amazon Exclusives)
:Consistent testing of copy, images, price to optimize conversion rates (use split testing software e.g. Spilly)
:Updating listings as needed for proper positioning during peak buying seasons, e.g. Q4, Mothers Day, Prime Day, etc.
:Extensive keyword research using various KW research tools, e.g. Merchant Words, Keyword Inspector, Helium 10, Scientific Seller
:Competitor identification and reverse ASIN analysis
:Search term identification
:Individual keyword identification
:Backend search term optimization
:Ranking projection
:Launch planning
:Manage and schedule product launch blasts (e.g. ZonBlast, Viral Launch)
:Create new ASINs in Seller Central
:Briefing customer service team on new products


• Location: broadlands, Northern Virginia

• Post ID: 43526807 nova is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018