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Posted: Friday, September 1, 2017 1:22 PM

Job Description:/h3:
Our Ecommerce Manager lives in Amazon Seller Central, Shopify, Walmart, Jet, Ebay and all other online channels where our customer desire to purchase our products.
He/she is responsible for ensuring the smooth operation and management of all aspects of running the online channels (with the exception of customer service), including the following:
Listing Monitoring (monitor, analyze, report on KPIs)
:Ranking
:Weekly sessions and conversion rates
:Monitor keyword rankings using software (e.g. Sellics)
:Review monitoring and management
:Marketplace monitoring: identifying new competitors, tracking existing competitors market changes
:Monitor customer returns/refund rates
:Monitors and deals with any listings changes or hijackers
:Identify new keyword opportunities
:Monitor keyword rankings and maintain those rankings through appropriate actions e.g. blasts or other promotions
Advertising/Sales/Promotions
:Manage product promotions and track coupon codes
:Planning and scheduling Lightning Deals
:Planning and scheduling Amazon Giveaways
:Planning and scheduling blast service promotions e.g ZonBlast, Viral Launch
:Running cross promotions on product detail pages
:Planning and scheduling LaunchPad software promos
:Amazon PPC
:Basic campaign creation and
management/optimization
:Create Automatic and Manual Campaigns for new products
:Weekly optimization using PPC Entourage Software
:Weekly campaign expansion using PPC Entourage Software
:Completion of monthly Best Deals Calendar
:Completion of monthly Marketing Calendar
Buyer Email Follow up Sequence and Review Management
:Create customer follow up emails to ensure a positive customer experience
:Implement, manage and optimize customer follow:up sequence with email service provider software, e.g. MerchBee, Overgrowth
:Design and maintain a review management system which strives for a 4.5 star or better rating on all products
:Manage email follow up sequence and ensure it is working to get reviews, e.g. split test emails to increase open rate/review rate
Amazon Seller Central
:Open and/or respond to Seller Central cases to address and resolve any issues that arise, e.g. product suppression
:Report hijackers
:Report IP infringement
:Manage Brand Registry
:Manage Brand gating
:Work with flat files when necessary
Product Listing creation, management, and optimization for by Channel:
:Keyword research
:Content and copywriting
:Amazon title optimized with most relevant keywords
:Customer research and avatar identification and analysis
:Identification of the problem, e.g. research customer reviews for memorable phrases, what the customer is trying to solve by purchasing our product, pains, and frustrations
:Major competitor product analysis including product issues and criticisms
:Identification of competitor value proposition, marketing messages, and promises
:Identification of primary calls to action
:Product Bullets optimized with product benefits and features
:Product Description
:A+ (Enhanced Marketing Content) Detail Page Creation
:Identification of required product imagery for optimal conversions
:Uploading videos to product detail page (via Amazon Exclusives)
:Consistent testing of copy, images, price to optimize conversion rates (use split testing software e.g. Spilly)
:Updating listings as needed for proper positioning during peak buying seasons, e.g. Q4, Mothers Day, Prime Day, etc.
Product
Positioning/Launching
:Extensive keyword research using various KW research tools, e.g. Merchant Words, Keyword Inspector, Helium 10, Scientific Seller
:Competitor identification and reverse ASIN analysis
:Search term identification
:Individual keyword identification
:Backend search term optimization
:Ranking projection
:Launch planning
:Manage and schedule product launch blasts (e.g. ZonBlast, Viral Launch)
:Create new ASINs in Seller Central
:Briefing customer service team on new products
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Source: https://www.tiptopjob.com/jobs/71579949_job.asp?source=backpage


• Location: broadlands, Northern Virginia

• Post ID: 36981867 nova
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